A new industry standard for measuring and understanding movie reviews, Movie Review Intelligence, Inc. announces the launch of www.MovieReviewIntelligence.com, giving moviegoers and industry professionals -- critics, filmmakers, marketers, distributors, exhibitors, and publishing editors -- the most accurate, detailed, and complete picture of movie reviews possible.
MovieReviewIntelligence.com offers commentary, charts, summaries, averages and comparisons in real-time. The company collects movie reviews on a 24-hour basis, analyzing hundreds of reviews each week in meticulous detail, with the goal of providing a new professional standard for measuring and understanding movie reviews.
MovieReviewIntelligence.com collects reviews from over 65 U.S. and Toronto newspapers, magazines, alternative weeklies, NPR and 'At the Movies.' These publications and critics have been selected because they are the most influential and representative of their kind, as measured by the size of their readership and audience, and largely comprise the body of reviews that moviegoers are seeing, reading and hearing.
Proprietary research conducted on behalf of MovieReviewIntelligence.com shows that 81 percent of moviegoers follow movie reviews. This represents 71,485,980 moviegoers who follow reviews.
The following are the key factors that MovieReviewIntelligence.com analyzes:
Positive Review Ratings: A 1 to 100 percent score that reflects the full range of reviews. The ratings are broken down by taste and geographic sub-groups so that moviegoers can understand how a movie appeals to them.
Review Mixture: This is the degree of variance among a movie's reviews.
Coverage, Volume, and Length: These show the size of the reviews.
Review Timing: This is a measure of when a movie's reviews are published.
Review Media Value: This is the estimated dollar value the reviews would be worth if their print space and airtime were bought like advertising.
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