Sunday, July 13, 2008

DreamWorks Studios Acquires Rights to Scholastic’s Upcoming Series

DreamWorks Studios has acquired the movie rights from Scholastic Media to the multi-platform adventure series, "The 39 Clues." Forte will produce and Steven Spielberg is eyeing to direct.

The 39 Clues, due to launch globally in September, is a fully integrated multi-media adventure that spans across 10 supercharged books, 355 collectible cards, and a dynamic online game where kids can uncover information, play skill based games and collect cards to compete for prizes. The story revolves around the Cahills - the most powerful family the world has ever known - the source of whose power is a mystery that can only be unraveled by assembling 39 clues hidden around the world throughout history. Combining reading with online gaming and collecting, this breakthrough concept is uniquely positioned to reach millions of young people who are readers, gamers, collectors, or all three, and encourage them to participate in the hunt for the 39 clues. The initiative will roll out over a 24-month period starting in September 2008 – with the web site serving as the home base for kids to participate in The 39 Clues experience. The first book in the series, "The Maze of Bones," is written by Rick Riordan, a #1 New York Times best-selling author, who also outlined the series' 10-book story arc.

Adam Goodman and Holly Bario will oversee the project's development at DreamWorks Studios.

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