Their eyes may be glued to the screen, but all eyes will be on the eight competitors who will participate in the Netflix Movie Watching World Championship: The Quest for the Popcorn Bowl. Hosted by Netflix, the world's largest online movie rental service, the grueling movie watching marathon will begin on October 2nd in New York's Times Square and is expected to last until a new Guinness World Record(R), for most consecutive hours spent watching movies, is set five days later on October 7th.
At stake is the undeniable notoriety associated with holding the title of world champion, a $10,000 cash prize, a lifetime subscription to Netflix and the first-ever Popcorn Bowl trophy.
Featuring some of the world's most accomplished endurance enthusiasts, the Netflix Movie Watching World Championship challenges contestants to watch a continuous run of movies in an effort to eclipse the existing world record of 120 hours and 23 minutes held by Ashish Sharma of Mathura, India. Mr. Sharma will be on hand to defend his title. Netflix will also give everyday people a chance to participate by inviting the submission of video auditions at http://www.facebook.com (keyword search: Netflix Movie Watching World Championship). Additional information, including contest rules and other mesmerizing tidbits, can also be found there.
The event will begin at 10:30 a.m. Eastern time with competitors assuming their positions in the Netflix Movie Watching Arena, a plexi-glass living room in the center of New York's Times Square. Gawkers and passersby will have ample opportunity to cheer on or watch in wonderment as each competitor creatively and, towards the finale, desperately attempts to stave off sleep.
Guinness World Records rules require the contestants to watch films non-stop without averting their eyes from the screen. Competitors will be given 10 minutes between each movie, or approximately every two hours, to refresh themselves. Eating, drinking, standing and stretching are allowed as long as eyes are on the screen. Gourmet, chef crafted popcorn will be provided by Dale and Thomas Popcorn throughout the event. Medical professionals will monitor the contestants' conditions throughout the event and assess if contestants are truly "watching" or are simply staring blankly at the screen.