Wednesday, April 23, 2008

Inaugural Fragrance & Film Festival

In honor of the 36th Annual FIFI Awards, where each year the best of the new fragrances are honored, Vogue and The Fragrance Foundation present the first-ever Fragrance & Film Festival. This inaugural opportunity provides a chance for aspiring filmmakers nationwide to tell a story about one of the featured 2008 FIFI-nominated fragrances with a two- to three-minute short film.

Filmmakers are encouraged to highlight their love of fragrance, fashion and music by creating a short story film for any of these fragrances. The winner will receive $10,000, national exposure on, and the first 5 filmmakers to upload a qualified film will win a $500 gift check.

While originality and creativity are encouraged, all participants are asked to express one or all of the emotions and adjectives evoked by each brand. These include flirty, fun and fascinating for Paris Hilton's Can Can; fresh, confident and sexy for Usher for Men and sexy, sensual and mysterious for Usher for Women.

Filmmakers can submit their films for consideration at by April 25, 2008. Winners will be chosen based on creativity and ability to express the brand identity of each featured fragrance. The competition will first be available for online rating by the general public. The four highest rated films will be reviewed by a panel of judges to determine the grand prize winner.

Judges include: director/producer Brett Ratner of "X-Men: The Last Stand" and the "Rush Hour" series; Doug Keeve, director of fashion documentaries "Seamless" and "Unzipped" and the yet-to-be-released, "Hotel Gramercy Park;" Chris Robinson, music video director for artists including Usher, Alicia Keyes, Joss Stone, and Nelly; and producer Lee Daniels of "Monster's Ball," "The Woodsman" and "Shadowboxer." Films should not contain any explicit content or present the fragrance in a negative manner. For detailed contest rules and guidelines visit

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