Saturday, May 3, 2008

Nokia and Spike Lee Partner to Create the World's First Social Film

Nokia today announced an exciting multimedia film production with Academy Award nominated director, Spike Lee. Nokia Productions will create the world's first social film built entirely by everyday people using their mobile devices to generate and submit original content which will then be combined into one artistic multimedia film created by Spike Lee.

The program will evolve around a central theme of humanity, specifically the way music tells the story of humanity. The film will consist of three acts each of which will include an "assignment" for participants which Spike Lee will announce throughout the program. To participate in Nokia Productions, consumers can submit their original content consisting of any combination of text, music, video or images during certain time periods between now through August 21 at

Each act of the production will last for four weeks. Spike Lee will direct the collaboration digitally from the Web site, guiding and critiquing creative submissions throughout the production. There will also be online assistant directors that will personally help participants revise their entries and then repost for consideration. After each act closes, Nokia will choose the "Top 25" submissions, and visitors will vote for their favorite submission creating the "Top 10" from which Spike Lee will then choose the winning submission from each act to be integrated into the final film. Five randomly selected contestants from each act will win a Nokia N95 and the opportunity to travel to the film's premier in Los Angeles and meet director Spike Lee.

There will also be weekly giveaways including a new Nokia device and free music download cards.

The final collaborative film containing the three winners' submissions along with other contributed content, will premiere this fall at the soon to open Club Nokia in Los Angeles.


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